Claude for Business: From AI Chat to Real Work
Learn how to use Claude as a practical AI assistant for your business. This hands-on workshop will show you how to move beyond simple AI questions and use Claude for real business tasks, from research and marketing to analyzing documents, creating content, organizing information, and improving everyday workflows.
Register for freePresenter
Renzo Proano
I've worked in digital marketing for nearly 20 years, running search, social and analytics programs for brands like Microsoft, Cartier, ALDO and FOREX.com.
Supported by
About this workshop
AI tools like Claude can do much more than answer questions or write emails. They can help you research, create content, analyze documents, organize information, solve problems, and simplify everyday work.
In this live online workshop, you’ll learn how to use Claude as a practical AI assistant for your business. We’ll start with the basics and quickly move into real-world examples you can apply to your own business.
You’ll learn how to:
- Set up Claude and understand its core capabilities
- Write better instructions and get more useful results
- Give Claude context about your business, customers, and goals
- Use Projects to create dedicated AI workspaces for your business
- Research ideas, competitors, markets, and opportunities
- Analyze documents, spreadsheets, and business information
- Create and improve marketing content and customer communications
- Use Artifacts to create documents, tools, and useful resources
- Use Claude Cowork for more complex, multi-step tasks
- Identify repetitive work that AI can help simplify
Throughout the workshop, you’ll see practical demonstrations and learn how to move from simply “chatting with AI” to using Claude as part of how you actually run your business.
No technical or AI experience is required. Join from your computer and, if possible, come prepared with one real business task or challenge you’d like to explore using Claude.